Example 7: Conference Needs Assessment
Client: Leading publisher of affordable housing magazines
Scope: To assess leaders in the affordable housing market to determine the feasibility of their usage of conferences tailored to meet specific educational and job-enrichment needs. The results of the study provided client with formats, tracks, pricing, location and timing for their seminars. The seminars have generated additional revenue streams and another source for improving customer relationships.
Example 8: Market Growth Analysis by Understanding Market Users Needs and Brand Perception
Client: One of the world’s largest chemical companies
Scope: The client wanted in-depth brand perception, usage, preference and spending trends among users of pesticides in the US. We achieved this understanding by surveying owners’ operations at 5,000 companies. The study provided added insight into the purchasing habits, sources for showcasing their products and the perceived efficacy of selected product lines across multiple usage applications.
Example 9: Market Needs Analysis
Client: Leading world financing and conservation organizations
Scope: To measure the market for a specific crop awareness and planned purchases throughout the US and Canada. The survey estimated the proportional usage of specific types of this crop by their countries of origin to assist in strategic planning for future crop plantings and land usage needs. Over 2,000 telephone interviews were conducted among retailers, processors and distributors for this study. The results were widely published and used internationally as a definitive analysis of this crop’s market.
Example 10: Business Information Needs Survey
Client: Leading publisher of regional business newspapers
Scope: To survey young professionals in a top 10 metropolitan area in order to find out more about them, their work, and their readership of business and news publications. The results of the study was successful in providing the client with marketing data to strategically attract potential readers based on reading behavior, preferred format and vehicles for receiving business news, types of articles /topics of most interest and expected market pricing for online business news.
