Issue feedback surveys help you stay in touch with members’ feelings, what actions they think you should take, how strongly they feel about certain solutions, and how quickly they want the association to move.
Even if you already have a current method of polling members, independent research can lend an objective eye.
When you think about it this is the best tool association managers have to properly represent the attitudes of their membership.
(5) MEMBER DEMOGRAPHIC SURVEY
To understand your members and their concerns, you need to know who they really are. We’re not talking about the basic information on age, gender, education, marital status, and income, but also other areas that dig even deeper.
This information helps you understand your members so that the benefits and services you offer meet their needs, and it’s the information you need to attract new members.
If you’re planning to use any of these surveys, it makes good sense to include Member Demographics as part of the total survey package. Because the more you know, the better manager you will become.
What could be easier? Now you can keep tabs on all the critical issues. If anyone out there is raising a red flag, you’ll be the first to know about it. No longer will you have to wait until convention time to hear about problems. Or wait for declining membership to tell you that something is wrong.
OTHER SURVEYS YOUR MEMBERS MAY WANT
To provide value-added benefits and better meet the needs of the membership, industry surveys are strongly recommended. These studies are designed to provide individual members as well as member firms with salary, job responsibilities and benefits information within your industry.
For member firms, we recommend financial operating surveys and industry profile surveys. These studies provide sound performance tools to assist members in better understanding and improving their businesses by providing industry benchmarks by size and income against which they can compare their own performance in key financial and operating areas.
Industry surveys may provide an excellent ROI because associations can charge an additional fee for providing the results of these proprietary surveys to members and non-members.
